Market Research

Market research is crucial to all types of businesses, including creative businesses - and at all stages, not just start-up.

It enables you to test an idea with a target market to see if it's viable and something that your customers will value and pay for.  You can do a great deal of this online and also directly with people in your industry, sector and potential customers. This will give you valuable insight into what your potential customers really need and want.  Some helpful resources are here:



Entrepreneur Magazine | How to Do Market Research - The Basics

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British Library Business & IP Centre | Market research

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